Industrial precision meets modern software craft.
Websites and web apps built with engineering discipline.
A Detroit-rooted web & app design studio building fast, custom websites and web apps -- engineered with the same discipline as the machines that built this city.
What we build
Three ways we help you show up online.
Website builds
A custom-designed site built with Next.js, React, and Tailwind CSS -- fast, mobile-first, and built to be found on Google.
Web apps
When a website alone isn't enough -- for projects that need visitors or customers to log in, view a dashboard, or store information.
The AI Layer
Our differentiator: practical AI features that make a site easier to run, not just fancier to look at.
Case study
A real, completed build: the Evans campaign site.
Michael A. Evans, candidate for Wayne County Executive
Political campaign website + AI layer
How it works
Six phases. You see progress at every one.
- 01
Intake
We start by understanding your goal and your audience -- what the site needs to do, and for whom.
- 02
Scaffold
You see a real, working skeleton of the site fast, so there's something concrete to react to early.
- 03
Design & Content
Your brand and your words, built into a custom design -- never a template look.
Ready to build something that actually works?
Look at packages and starting prices, or tell us about your project and we'll follow up.